Eva Longoria for Magnum Mayan Mystica

By: Bianca Bartz - Published: Apr 9, 2008 • References: talkingretail
Magnum, one of the world's largest ice cream companies, was able to snag Eva Longoria as the face of the campaign for their new flavor, Magnum Mayan Mystica. The sexy TV spot aired this week in the UK.

"New Magnum 'Mayan Mystica' is inspired by the ancient origins of chocolate, the Mayan Indian culture, thought to be the birthplace of chocolate in 500 BC," Talking Retail says.

"The new ad sees new Magnum girl Eva Longoria in a mystical Mayan temple as she unlocks the secret of pure ice cream indulgence and is sure to be another resounding commercial success."

The Desperate Housewife is of Latin decent, making her a good fit for the Mayan chocolate ice cream.

"Magnum Mayan Mystica is made from a decadent blend of chocolate ice cream coated with Magnum milk chocolate, blended with cinnamon, honey and nutmeg flavours to create a mystical Mayan-style recipe," says

You'd think with someone this hot holding a frosted treat, the ice cream would be melting all over her! Now THAT would make a good ad!

Longoria in a sexy Portuguese ad:

The Making Of:

Stats for Celebrity Ice Cream Trending: Older & Buzzing
Research: 7,880 clicks in 423 w
Interest: 3 minutes
Concept: Celebrity Ice Cream
Related: 44 examples / 34 photos
Segment: Females, 18-35
Comparison Set: 16 similar articles, including: knife-sharpening storage blocks, lengthy hashtag billboards, and fruit-flavored cheese spreads.