Nostalgic Flavoring

Brands turn to comfort food flavors to create a sense of familiarity

Implications - Moving away from new and innovative flavoring, brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
SCORE: 5.4
Mild Top 6 Examples: 20,797 Total Clicks Feb 14 - Oct 15
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Consumer Insight Topics: LifestyleFood
Breakfast-Inspired Beverages - Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
SCORE: 6.4
V. Hot 10,452 Clicks Pub: Feb 6, 14
Breakfast-Inspired Beverages
Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
The Cereal Tea harks back to a childhood tradition in which children devoured their favorite sweet cereal just to get to the best part, the flavored milk. By bypassing the first step, the Cereal Tea... [More]
Nostalgic Cereal Cafes - London's Cereal Killer Cafe Serves Over 60 Types of Cereal
SCORE: 6.5
Hot 6,183 Clicks Pub: Dec 19, 14
Nostalgic Cereal Cafes
London's Cereal Killer Cafe Serves Over 60 Types of Cereal
The Cereal Killer Cafe in London is the place to go if you’ve got a hankering for breakfast food in a bowl. Serving over 60 different types of cereals sourced from all over the world,... [More]
Soda-Flavored Soy Milks - Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
SCORE: 4.9
Mild 2,320 Clicks Pub: Mar 12, 14
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... [More]
Anime Monster Cookies - These Delicious Pikachu Cookies are Perfect for Fans of the Show
SCORE: 4.9
Mild 1,610 Clicks Pub: Dec 22, 14
Anime Monster Cookies
These Delicious Pikachu Cookies are Perfect for Fans of the Show
If you grew up playing Pokemon on your Game Boy Color or watching the animated television show then these delicious Pikachu cookies are the perfect nostalgic sweet to take you back to your youth.... [More]
Autumnal Pumpkin Brittles - The Trader Joe's Pumpkin Seed Brittle is a Festive Fall Snack
SCORE: 3.6
Untested 154 Clicks Pub: Oct 17, 15
Autumnal Pumpkin Brittles
The Trader Joe's Pumpkin Seed Brittle is a Festive Fall Snack
Trader Joe’s has released a festive Pumpkin Seed Brittle that offers the classic sweet treat infused with fresh fall flavors and produce. The brittle features many ingredients you’d find... [More]
Caramel Cider Popcorn - This Caramel Kettle Corn Recipe Includes Apple Cider for Flavoring
SCORE: 3.3
Untested 78 Clicks Pub: Oct 20, 15
Caramel Cider Popcorn
This Caramel Kettle Corn Recipe Includes Apple Cider for Flavoring
This Autumnal take on this caramel kettle corn recipe offers a bold flavor pairing with the addition of apple cider to give the popcorn a spiced taste. This is a great snack to enjoy during the fall... [More]