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Nostalgic Flavoring

Brands turn to comfort food flavors to create a sense of familiarity

Implications - Moving away from new and innovative flavoring, brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine.
Trend Themes
1. Nostalgia Marketing - Brands are using comfort food flavors and childhood favorites to create a sense of familiarity among consumers, thus boosting brand loyalty.
2. Creative Food Pairings - Soda-flavored soy milk and caramel cider popcorn are examples of creative food pairings that offer a unique taste profile, thus disrupting the traditional flavor combinations.
3. DIY Food Culture - Cereal cafes and homemade anime-inspired cookies reflect a growing trend of DIY food culture wherein consumers seek unique and innovative food experiences that they can create on their own.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on nostalgia marketing and creative food pairings to offer unique products that cater to the growing consumer demand for familiar yet innovative tastes.
2. Diy/crafting Industry - The DIY/crafting industry can tap into the growing DIY food culture by offering unique food-inspired crafting supplies and ideas that consumers can use to create their own homemade treats.
3. Entertainment Industry - The entertainment industry can create tie-ins with nostalgic food products like Pokemon cookies to promote the latest movies or TV shows and appeal to fans' nostalgia.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
389,820 Total Clicks
Date Range:
Feb 14 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Breakfast-Inspired Beverages
Breakfast-Inspired Beverages
Cereal Tea by Aaron Geman Flavors Milk with Childhood Favorites
The Cereal Tea harks back to a childhood tradition in which children devoured their favorite sweet cereal just to get to the best part, the flavored milk. By bypassing the first step, the Cereal Tea... MORE
Nostalgic Cereal Cafes
Nostalgic Cereal Cafes
London's Cereal Killer Cafe Serves Over 60 Types of Cereal
The Cereal Killer Cafe in London is the place to go if you’ve got a hankering for breakfast food in a bowl. Serving over 60 different types of cereals sourced from all over the world,... MORE
Soda-Flavored Soy Milks
Soda-Flavored Soy Milks
Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola
Flavored soy milk usually comes in vanilla, chocolate or strawberry to make it more palatable, but this Kikkoman drinks takes a totally different approach. One of the newest additions to Kikkoman&#... MORE
Anime Monster Cookies
Anime Monster Cookies
These Delicious Pikachu Cookies are Perfect for Fans of the Show
If you grew up playing Pokemon on your Game Boy Color or watching the animated television show then these delicious Pikachu cookies are the perfect nostalgic sweet to take you back to your youth.... MORE
Autumnal Pumpkin Brittles
Autumnal Pumpkin Brittles
The Trader Joe's Pumpkin Seed Brittle is a Festive Fall Snack
Trader Joe’s has released a festive Pumpkin Seed Brittle that offers the classic sweet treat infused with fresh fall flavors and produce. The brittle features many ingredients you’d find... MORE
Caramel Cider Popcorn
Caramel Cider Popcorn
This Caramel Kettle Corn Recipe Includes Apple Cider for Flavoring
This Autumnal take on this caramel kettle corn recipe offers a bold flavor pairing with the addition of apple cider to give the popcorn a spiced taste. This is a great snack to enjoy during the fall... MORE

Related Examples

Candy Bacon Popcorn
Candy Bacon Popcorn
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Vegan Whipped Mousse
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Pumpkin Spread Cookies
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Pumpkin Beer Bisques
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This Fall Soup Features Smoked Cheddar and Frothy Brew
Grinning Pumpkin Pizzas
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Healthy Pumpkin Creamers
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This Skinny Pumpkin Spice Flavored Coffee Creamer is Ideal for Drinks
Detoxing Pumpkin Juices
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The Feel the Glow Drink is Infused with Turmeric and Sweet Potato
Popcorn Candy Bars
Popcorn Candy Bars
Dylan's 'Bones & Bits' Bar Has a Crunchy Popcorn Chocolate Texture
DIY Succulent-Adorned Pumpkins
DIY Succulent-Adorned Pumpkins
This Halloween Pumpkin Craft is a Great Alternative to Carving
Chocolate Seed Medallions
Chocolate Seed Medallions
This Treat Combines Pumpkin Seeds and Chocolate in a Delicate Form
Monstrous Halloween Cakes
Monstrous Halloween Cakes
Anges De Sucre's Halloween Cake Designs Channels Classic Horror Films
Decadent Chocolate Pumpkins
Decadent Chocolate Pumpkins
Maison du Chocolat's Pumpkin Chocolate Makes Halloween Upscale
Caramelized Apple Popcorn
Caramelized Apple Popcorn
This Homemade Caramel Corn Features a Fruity Undertone
Zombified Snack Packaging
Zombified Snack Packaging
This Snack Branding Takes on a Playfully Spooky Zombie Theme
Healthy Kettle Popcorn
Healthy Kettle Popcorn
This Wholesome Caramel Popcorn Snack Features a Calorie-Free Sweetner
Festive Candied Popcorn
Festive Candied Popcorn
This Sweet Fall Snack Features Candied Pumpkins and White Chocolate
Halloween Trail Mixes
Halloween Trail Mixes
This DIY Spooky Crunch is a Healthy Snack Pack for Trick-or-Treaters
Sprinkled Cinema Snacks
Sprinkled Cinema Snacks
This Birthday Cake Popcorn Provides the Perfect Blend of Sweet and Salty
DIY Alternative Milks
DIY Alternative Milks
Almond Milk Recipes Like This One Let You Make Milk Without Farm Animals
Confectionary Cereal Donuts
Confectionary Cereal Donuts
This Epic Rice Krispie Recipe Incorporates Krispy Kreme Glazed Donuts
Food Photography Charity Challenges
Food Photography Charity Challenges
The Breakfast Challenge Benefits America's Hungry Population
Ultra Healthy Granola Recipes
Ultra Healthy Granola Recipes
Super Seed Trifecta Granola Boasts Hemp, Chia and Flax
Anime Monster Beds
Anime Monster Beds
This Giant Pikachu Character Bed is Perfect for Pokemon Fans to Sleep In
Crunchy Cereal Confections
Crunchy Cereal Confections
These Gourmet Donuts are Topped With Different Sugary Breakfast Cereals
Bite-Sized Poultry Snacks
Bite-Sized Poultry Snacks
Sweet Pea's Kitchen Blog Creates Tasty Buffalo Chicken Bites
Cereal Pop-Up Exhibits
Cereal Pop-Up Exhibits
Rachel Lee Hovnanian Challenges Digital Dependency with Sugary Cereals
Cute Confectionary Characters
Cute Confectionary Characters
These Japanese Rice Cakes are Decorated to Look Like Cartoons
Muesli Delivery Services
Muesli Delivery Services
Yousli Lets You Customize Museli Bowls and Get Breakfast Delivered
Cookie Dough Bowls
Cookie Dough Bowls
This Homemade Cookie Cereal Bowl is Entirely Edible
play_circle_filled Eye-Opening Animated Films
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Anime Monster Hats
Anime Monster Hats
This Pikachu Pokemon Hat is Great for Gamers
play_circle_filled Anime Rodent Campaigns
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The 'Pikachu Outbreak' Campaign Saw 50 Pikachus Take Over a Japanese Park
Cute Cartoon Craniums
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Mahmoud Refaat Illustrates the Skeletons of Yellow Cartoon Characters
Anime Monster Eateries
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The Pikachu Cafe in Japan Celebrates the Iconic Pikachu Pokemon
Anime Hotel Campaigns
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The Pokemon Hotel Adventure is Part of a New Peninsula Tokyo Campaign
Edible Cookie Shot Glasses
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Dominique Ansel Has Created Yet Another Mouthwatering Combination
Revamped Vintage Vessels
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The DIY Modern Milk Glass Vases is a Fun and Feminine Home Project
Celestial Cheese Branding
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Lactica Dairy Packaging Assumes a Milky-Way-Inspired Identity
Hot Cocoa-Inspired Drinks
Hot Cocoa-Inspired Drinks
The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer
play_circle_filled MacBook-Connected Mugs
MacBook-Connected Mugs
The Apple iCup Hooks Up to Your Computer to Keep Your Coffee Warm
Sleek Glass Milk Flasks
Sleek Glass Milk Flasks
The Flasso Milk Flask Makes Cutting Plastic Milk Bags a Thing of the Past
Organic Infant Cereals
Organic Infant Cereals
'Healthy Times' Makes Baby Food in the Form of Mult-Flavoured Cereals
Vintage Box Branding
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
Anime-Inspired Underwear
Anime-Inspired Underwear
These Pokemon Panties Resemble Different Pocket-Sized Monsters
Sipping Cereal Bowls
Sipping Cereal Bowls
The Built-In Straw Cereal Bowl Lets You Sip Up Every Bit of Sugar
Scary Sugary Cereal Re-Releases
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General Mills Will Offer Limited Edition Favorites for Halloween
Vintage-Inspired Cereal Boxes
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The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
Heroic Breakfast Boxes
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Phil Postma's Superman Cereal Boxes Let You Eat Like the Man of Steel
Breakfast Cereal Lip Balms
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Collect Your Favorite Flavors From Lucky Charms to Count Chocula
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The 'Gummy Bears Breakfast Cereal' Will Give Anyone a Sugar Rush
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The Cereal Killer Spoon by Aly Nickerson Adds Humour to Antique Items
Udder Milk Containers
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Soy Mamelle is Udderly Unique and Healthy