Augmented Athletics

Seeking more immersive exercise, consumers turn to digitally heightened sports

Implications - Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion.
SCORE: 5.4
Mild Top 4 Examples: 13,658 Total Clicks Mar 14 - Nov 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Hi-Tech Climbing Walls - Nova Climbing Lights Up by Smartphone App for Unique Bouldering Problems
SCORE: 5.9
Hot 10,294 Clicks Pub: Mar 4, 14
Hi-Tech Climbing Walls
Nova Climbing Lights Up by Smartphone App for Unique Bouldering Problems
If you’ve ever tried your hand at indoor rock climbing, you’ll be intrigued by the way that Nova Climbing Wall works. When inactive, the modular surface flaunts fine patterned crevices... [More]
Augmented Snowboarding Goggles - The RideOn Goggles Helps Navigate the Slopes with Smart Projections
SCORE: 7
Hot 2,553 Clicks Pub: Sep 18, 15
Augmented Snowboarding Goggles
The RideOn Goggles Helps Navigate the Slopes with Smart Projections
The RideOn augmented reality goggles is an interactive navigation tool for skiers and snowboarders. The hands-free RideOn experience features the ability to gamify your journey down the slopes in... [More]
3D Soccer Videos - This 3D Soccer Footage Can Be Viewed On 3D TVs Or Virtual Reality Headsets
SCORE: 3.4
Untested 77 Clicks Pub: Nov 5, 15
3D Soccer Videos
This 3D Soccer Footage Can Be Viewed On 3D TVs Or Virtual Reality Headsets
A group of scientists at MIT and the Qatar Computing Research Institute have managed to generate broadcast quality 3D soccer video using real-time 2D footage from the FIFA 2013 video game. The... [More]
Virtual Skateboarding Simulators - Mountain Dew Lets People Try Out Virtual Reality Digital Skating
SCORE: 3.6
Untested 734 Clicks Pub: Sep 30, 14
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Mountain Dew set up a unique digital skateboarding experience that made use of Oculus Rift, in order to encourage new people to try out the sport. When you’re just starting out, skateboarding... [More]