True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize

By: Omar Yusuf - Published: Oct 28, 2011 • References: & physorg
Augmented reality comes to your driver's seat sooner than anyone expected courtesy of MVS-California's 'True3D' technology, a holographic heads-up display that overlays your front window with virtual navigation signs, store logos and relevant information.

Imagine this: you're cruising down the highway and floating somewhere between the window's glass are icons. Those icons point to buildings and landmarks in your view and superimposes information you need to know -- the operating hours of the laundromat you just passed, the current price of gas at the station on the horizon or even the holiday special at the Starbuck's on the corner! With this True3D system, you'll receive important information without having to take your eyes off the road. Most importantly, however, a bright-red 'guiding line' is overlaid above the road holographically, so you won't have to awkwardly peer at the GPS gadget on the dashboard. Road hazards and upcoming accidents are also reported in realtime, so you know when to duck into a less jammed side-street! Stats for Heads-Up Holograms Trending: Older & Mild
Research: 2,335 clicks in 238 w
Interest: 1.5 minutes
Concept: True3D
Related: 64 examples / 49 photos
Segment: Males, 18-55
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