The Saatchi & Saatchi Garbage Ice Cream Truck Marketing Campaign is Sweet

By: Kristina Marković - Published: Mar 6, 2014 • References: & observer
The Saatchi & Saatchi South Africa company made a garbage ice cream truck to promote Tuffy scented bin liners for disguising bad odor. The brilliant marketing campaign to transformed a smelly garbage truck into a friendly neighborhood ice cream truck. The truck took passerby’s by surprise. The garbage truck makeover included dressing the vehicle in candy-stripped vinyl and plastering a giant melted ice cream sculpture to add height and dramatic effect.

The garbage ice cream truck strolled through streets playing traditional ice cream truck music from its speakers. The attention-grabbing marketing campaign promoted the Tuffy scented garbage liners in an amazing fashion.

The concept took five months to pant and implement. The playfully fun spectacle demonstrated that the Tuffy-scented liners can even make a giant smelly garbage truck smell phenomenal. Stats for Garbage Truck Makeovers Trending: Older & Warm
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Concept: Garbage Ice Cream Truck
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Segment: Neutral, 18-35
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