The Saatchi & Saatchi South Africa company made a garbage ice cream truck to promote Tuffy scented bin liners for disguising bad odor. The brilliant marketing campaign to transformed a smelly garbage truck into a friendly neighborhood ice cream truck. The truck took passerby’s by surprise. The garbage truck makeover included dressing the vehicle in candy-stripped vinyl and plastering a giant melted ice cream sculpture to add height and dramatic effect.
The garbage ice cream truck strolled through streets playing traditional ice cream truck music from its speakers. The attention-grabbing marketing campaign promoted the Tuffy scented garbage liners in an amazing fashion.
The concept took five months to pant and implement. The playfully fun spectacle demonstrated that the Tuffy-scented liners can even make a giant smelly garbage truck smell phenomenal.
Stats for Garbage Truck Makeovers
Trending: Older & Warm
Research: 843 clicks in 112 w
Interest: > 3 minutes
Concept: Garbage Ice Cream Truck
Related: 87 examples / 67 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: urban graffiti tours, fashion food trucks, and pinata car crash commercials.
Garbage Truck Makeovers
More Stats +/-
Fashion Food Trucks
Urban Graffiti Tours
Pinata Car Crash Commercials
Solar-Powered Ice Cream Trucks
Solar-Powered Confectionery Vehicles