This clever campaign was put together by a car service called 'Uber,' which delivers rides to anyone at any time, by simply requesting a driver from their app. Best of all, the fee is charged directly to a credit card that is set up on file, so you never have to worry about carrying cash on you.

The company launched the campaign in an effort to promote its new service called, 'Uber X' that offers clients SUVs and hybrid cars. The company allowed customers to order ice cream from its app that was delivered straight to their door.

Companies that can find ways to go above and beyond to make their clients feel special, often leave long lasting impressions, and are likely to spread positive word of mouth about the company.