This clever campaign was put together by a car service called 'Uber,' which delivers rides to anyone at any time, by simply requesting a driver from their app. Best of all, the fee is charged directly to a credit card that is set up on file, so you never have to worry about carrying cash on you.
The company launched the campaign in an effort to promote its new service called, 'Uber X' that offers clients SUVs and hybrid cars. The company allowed customers to order ice cream from its app that was delivered straight to their door.
Companies that can find ways to go above and beyond to make their clients feel special, often leave long lasting impressions, and are likely to spread positive word of mouth about the company.
Stats for Ice Cream Truck Campaigns
Trending: Older & Chilly
Research: 621 clicks in 202 w
Interest: > 3 minutes
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: animated pinning campaigns, sneakily naughty campaigns, and mariachi band campaigns.
Ice Cream Truck Campaigns
More Stats +/-
Sneakily Naughty Campaigns
Animated Pinning Campaigns
Mariachi Band Campaigns
Macaroni Preservation Campaigns (UPDATE)
Celeb Brother Support Campaigns