O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More

By: Laura McQuarrie - Aug 20, 2014
References: thebusiness.o2 & play.google
With aid from O2 Business, a 40-year-old ice cream truck business became much hipper and high-tech. 19 vans owned by Tony Fresko Ltd. were set up with equipment like 4G smartphones, tablets and cloud-based Microsoft Office 365 software, enabling drivers to better map out their routes, manage costs and plan for events.

Another huge part of the high-tech makeover came in the form of an app that helps people track the ice cream truck's location in real-time. The Ice Cream Van Tracker app for Android shows where the all of the ice cream trucks are, saving people from having to perk up their ears and run in the direction of where that familiar ice cream truck tune might be coming from.