The myBaguette App Lets You Digitally Design Your Own Fendi Baguette

By: Laura McQuarrie - Published: Jun 10, 2014 • References: & style
Launched over 50 years ago, the Fendi Baguette remains a style icon that's just as coveted as ever. The purse has been reworked time and time again with different materials, colors, embellishments and now Fendi's myBaguette app gives you the chance to create a Baguette of your own design.

With the app, you're able to apply brushstrokes, mix colors and create a masterpiece that's right out of your own imagination. For the launch of the app, Fendi invited artists like Sylvie Fleury, Francesco Vezzoli and André Saraiva to create their own takes on the Baguette, which can be viewed in the myBaguette Art Gallery along with other user-made designs. Fendi will also dole out a 'Baguette of the month' award for the best bag designs in the community. Stats for Iconic Purse Painter Apps Trending: Older & Average
Research: 795 clicks in 102 w
Interest: 0.8 minutes
Concept: "fendi Baguette"
Related: 68 examples / 52 photos
Segment: Females, 18-35
Comparison Set: 25 similar articles, including: expressive accessory editorials, neo-tribal editorials, and domestic horror movie editorials.