Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs.
Workshop Question - How can your brand better align itself with the morals and values of its targeted consumers?
Trend Themes
1. Human Rights as Brand Mission - Consumers are now actively searching for brands that make civil liberties a mission or a goal.
2. Transparency in Fashion Industry - Consumers have begun demanding more information about where their clothing comes from.
3. Social Impact Wearable Technology - Wearable technology is being used to bring consumers closer to their social good impact with transparency and interaction delivered through virtual reality video.
Industry Implications
1. Ethical Fashion Industry - Companies can promote human rights as part of their brand mission while offering sustainable, ethical fashion.
2. Wearable Technology Industry - Technology companies can harness the power of wearable technology to deliver social impact and transparency in a range of fields.
3. Prison Reform Industry - More fashion companies should consider using prison labor as a way to provide transferable skills, employment and the potential for a better future for underprivileged women.
6 Featured, 53 Examples:
147,683 Total Clicks
Date Range:
Jan 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:
