Humanitarian Fashion

Consumers consider human rights an integral part of brand loyalty

Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs.
SCORE: 4.8
This Year and Mild Top 4 Examples: 2,988 Total Clicks Jan 15 - Feb 16
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Transparent Fashion Brands - This Company Sheds Light on How Its Garments are Produced
SCORE: 6.3
Warm 1,042 Clicks Pub: Nov 4, 15
Transparent Fashion Brands
This Company Sheds Light on How Its Garments are Produced
‘Boerum Apparel’ is a new apparel company that tells customers exactly how their garments are produced. In recent years, consumers have begun demanding more information about where their... [More]
Poverty-Aiding Fashion Campaigns - Creatives Competed to Create a Holiday Campaign for FEED Fashion
SCORE: 4
Mild 319 Clicks Pub: Nov 10, 15
Poverty-Aiding Fashion Campaigns
Creatives Competed to Create a Holiday Campaign for FEED Fashion
The FEED fashion brand teamed up with Adobe to invite ad agency creatives to compete in the ‘Make It Challenge’ to design a holiday marketing campaign for the socially good business.... [More]
Scholarship-Providing Shoes - Her Own Feet Offers a Stylish Pair of Sandals That Give Back to Women
SCORE: 4.2
Mild 672 Clicks Pub: Jan 5, 15
Scholarship-Providing Shoes
Her Own Feet Offers a Stylish Pair of Sandals That Give Back to Women
Her Own Two Feet is an artisan line of stylish, socially responsible sandals handcrafted by Pakistani women. Each pair sold doubles a woman’s income in Pakistan and provides a school... [More]
Empowering Clothing Companies - This Charity Helps At-Risk Women Learn Valuable Skills
SCORE: 2.9
Untested 955 Clicks Pub: Oct 5, 15
Empowering Clothing Companies
This Charity Helps At-Risk Women Learn Valuable Skills
‘Rightfully Sewn’ is a charitable organization that helps at-risk women learn the skills necessary to help them find work in the fashion industry. While there is a growing demand for... [More]
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