Altruette charms were designed specifically to help support good causes and nonprofits. They come in a range of designs according to the cause they benefit, allowing the wearer to help promote the organization and drive awareness to the issue. In addition, 50% of the profits from every Altruette charm go toward the appropriate cause partners.
The social jewelry business was started by two former Fortune Magazine journalists whose inspiration came largely from the social entrepreneurs and philanthropists they interviewed.
"We couldn't help but be inspired," Lee Clifford and Julie Schlosser say on Altruette.com. "Still, at the end of the day, we found there was never enough time (or, as journalists, money) to support all the causes we cared about. So at the end of 2009 we left the world of journalism to launch a line of philanthropic jewelry that would raise money and awareness for non-profits we admire."
Their intention was to create a line of jewelry that doesn't just make a fashion statement -- it makes a social statement, and helps spread the word about something the wearer is passionate about.
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Stats for Sparkly Cause Bracelets
Trending: Older & Average
Research: 5,472 clicks in 220 w
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Concept: Altruette Charm
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Segment: Neutral, 12-55+
Comparison Set: 42 similar articles, including: bullet jewelry, zulugrass jewelry, and 100 fair trade innovations.
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