Socialized Event

Social media is evolving into an integral aspect of entertainment

Implications - In today's digital day and age, the hallmark of a successful event or campaign is the traction it gains on social media after the fact. As a result, many marketers and event planners are ingraining social media into the very fabric of the event, rather than making it an afterthought. This move suggests that social media is not a passive form of entertainment, but a driver of activity and engagement, even in live contexts.
SCORE: 5.1
This Year and Warm Top 4 Examples: 3,263 Total Clicks Jun 15 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMarketingInteractiveSocial Media
Social Media Photography Pits - Tommy Hilfiger's Latest NYFW Presentation Catered to Instagrammers
SCORE: 5.9
This Year and Warm 447 Clicks Pub: Feb 5, 16
Social Media Photography Pits
Tommy Hilfiger's Latest NYFW Presentation Catered to Instagrammers
Photography pits have always been synonymous with New York Fashion Week and countless fashion events around the globe. While most high-profile fashion shows boast a section for photographers who are... [More]
On-Demand Ice Cream Trucks - The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
SCORE: 5.2
Warm 1,629 Clicks Pub: Jun 26, 15
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
Good Humor has launched a new line of on-demand ice cream trucks that can be summoned by a single Tweet from your Twitter account. The company has been making ice cream for nearly 95 years and its... [More]
Fan-Powered Racing Events - This Electric Motor Racing Event Lets Fans Give Racers More Power
SCORE: 4.1
Mild 820 Clicks Pub: Oct 13, 15
Fan-Powered Racing Events
This Electric Motor Racing Event Lets Fans Give Racers More Power
The Beijing ePrix by Formula E is not just any electric motor racing event—this year, it will have fans serve as more than just spectators. The event’s social media campaign for ‘... [More]
Global Meetup Campaigns - Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
SCORE: 3.6
Mild 367 Clicks Pub: Oct 16, 15
Global Meetup Campaigns
Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
In celebration of Instagram being around for five years this October, a global InstaMeet campaign was set up. Using the #TodayIMet tag, people were encouraged to share portraits of all the people... [More]
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