Endurable Fashion

Gen X consumers turn to the slow fashion movement for assurance

Implications - The backlash to fast fashion is growing, with a solid movement towards sustainable, reliable and ethical fashion picking up traction with the Gen X demograhic. These dedicated boutiques and retailers are offering consumers certainty and longevity when it comes to purchases, indicating that quality and peace-of-mind are consistently competing with convenience when it comes to this demographic's consumption habits.
SCORE: 6.5
Warm Top 6 Examples: 14,309 Total Clicks Apr 15 - Feb 16
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DEMOGRAPHICS
Sustainable Clothing Boutiques - Moeon Berlin is a Shop Stocking Only Ethically Produced Collections
SCORE: 7.4
V. Hot 4,362 Clicks Pub: May 22, 15
Sustainable Clothing Boutiques
Moeon Berlin is a Shop Stocking Only Ethically Produced Collections
This sustainable clothing boutique boasts an enticing minimalist decor that channels the ethics behind each of the labels carried. The rustic Moeon Berlin is located within the city’s... [More]
Sustainable Urban Fashion - This Toronto Apparel Brand Counters the Fast Fashion Movement
SCORE: 6.8
Hot 3,832 Clicks Pub: Apr 12, 15
Sustainable Urban Fashion
This Toronto Apparel Brand Counters the Fast Fashion Movement
Toronto apparel brand Muttonhead has been steadily making a name for itself as one of Canada’s top ethical and sustainable fashion retailers. Muttonhead specializes in “slow design” as a... [More]
Sustainable Fast Fashion Lines - The New Topshop Collection Will Feature Eco-Friendly Designs
SCORE: 5.6
Hot 2,573 Clicks Pub: Jul 15, 15
Sustainable Fast Fashion Lines
The New Topshop Collection Will Feature Eco-Friendly Designs
British clothing retailer Topshop is partnering with Reclaim to Wear in order to launch its own sustainable fast fashion line. Following in the footsteps of brands such as H&M, the new line will... [More]
Consumption-Reducing eCommerce Platforms - The 'Buy Me Once' Online Shop Only Sells Items That Last
SCORE: 6.9
Warm 1,120 Clicks Pub: Feb 18, 16
Consumption-Reducing eCommerce Platforms
The 'Buy Me Once' Online Shop Only Sells Items That Last
‘Buy Me Once’ is an online shop that is trying to combat fast fashion and throwaway culture. Although it is easy to find affordable products online, these items are often low in quality... [More]
Denim Repair Boutiques - Nudie Jeans' Denim Shop in NYC Doubles as a Repair Station
SCORE: 5.5
Warm 1,231 Clicks Pub: Jan 28, 16
Denim Repair Boutiques
Nudie Jeans' Denim Shop in NYC Doubles as a Repair Station
At the Nudie Jeans denim shop in New York City, browsing, trying on or purchasing a brand new pair of jeans are just a few of the activities shoppers can take part in. This flagship retail space... [More]
Crowdsourced Ethical Fashion Projects - Project JUST Demands Transparent Clothing Purchases
SCORE: 4.9
Mild 1,191 Clicks Pub: Dec 23, 15
Crowdsourced Ethical Fashion Projects
Project JUST Demands Transparent Clothing Purchases
This ethical fashion website is trying to encourage transparent clothing purchases by showing you how your clothes were really made. Project JUST hopes to instil change with the small but impactful... [More]
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