Digitized Protection

Insect repellents evolve to satiate the modern tech-savvy consumer

Implications - As consumer dependence on technology continues, products like insect repellents are evolving to feature high-tech, digital components. Moving away from the typical spray format, repellents are being integrated into wearable technology and mobile apps to not only make application more convenient, but also streamline the process to be easily integrated into day-to-day activities. This turn toward tech integration suggests that consumers are not only looking for new ways to experience things, but also expect a technological tie-in, even when it comes to personal protection and health.
SCORE: 5.5
Warm Top 4 Examples: 16,784 Total Clicks Mar 14 - Feb 16
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Consumer Insight Topics: TechGadgets
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SCORE: 3.5
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SCORE: 2.4
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