Facilitated Bonding

Online brands become the glue for consumers to meet and connect

Implications - In an effort to bridge the gap between their digital and physical presence, many online brands are using their influence to facilitate in-person meetups amongst their loyal following. This strategy is especially effective because it emphasizes the importance of community and connection to a brand. Acting as a medium between people in real life essentially serves as a way for online brands to build trust.



SCORE: 3.9
This Year and Mild Top 4 Examples: 1,567 Total Clicks May 15 - Feb 16
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Consumer Insight Topics: MarketingBusiness
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SCORE: 6.1
Warm 777 Clicks Pub: Oct 23, 15
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Untested 104 Clicks Pub: Aug 27, 15
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SCORE: 2.1
Untested 319 Clicks Pub: May 9, 15
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