'Heyharryheymatilda' on Instagram Uses Social Media Storytelling

By: Laura McQuarrie - Oct 14, 2015
References: instagram & wersm
In an age of content that can only be viewed for 10 seconds on Snapchat, users can only upload 15-second video clips to Instagram and messages on Twitter are limited to 140 characters, social media storytelling must be short and sweet. Many people lack the attention to sit down and read, but for those who are still enchanted by the literary world, author Rachel Hulin created a unique campaign to promote her novel, 'Matilda and Harry Goodman.'

With its carefully curated photos, the 'heyharryheymatilda' Instagram account might seem like any other, except that each photo and description helps to advance the story along.

This combination of images and text is almost like a children's storybook for adults, although it is presented in a way that's much more modern and engaging.