Transcendent Marketing

Brands grow their e-commerce business through unique marketing

Implications - In an effort to grow their online presence, many brands are turning to marketing campaigns that merge the digital and physical realm. Though these campaigns begin online, they simultaneously offer tangible goods through both custom creation and gifting services. This progression suggests that the rise of e-commerce business models depends on marketing that is able to transcend offline and online barriers.
SCORE: 4.1
This Year and Mild Top 4 Examples: 1,997 Total Clicks May 15 - Feb 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: TechMarketingGadgetsInteractive
Sentimental Tissue Box Generators - Kleenex Extends its Messages of Care With Personalized Tissues
SCORE: 4.5
This Year and Mild 394 Clicks Pub: Feb 16, 16
Sentimental Tissue Box Generators
Kleenex Extends its Messages of Care With Personalized Tissues
Following its widely popular ‘Messages of Care’ campaign, Kleenex is letting website visitors create a set of personalized tissues that they can share with friends or family members.... [More]
Customized Can Campaigns - The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
SCORE: 2.6
Mild 1,273 Clicks Pub: May 25, 15
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
Get Well Soup was a clever social media-driven campaign promoting Heinz’s new line of soups that was launched at the start of cold and flu season during the fall of 2014. Partnering with the... [More]
Online Bathroom Tissue Promotions - These Online Charmin Offers Boast a Money Back Guarantee
SCORE: 3.6
This Year and Untested 165 Clicks Pub: Feb 16, 16
Online Bathroom Tissue Promotions
These Online Charmin Offers Boast a Money Back Guarantee
These web-based Charmin offers aim to cut consumers’ household costs in half and boast a generous money back guarantee. Ensuring that consumers are eligible to receive a refund in the case... [More]
Personalized 3D-Printed Shavers - Philips is Now Helping Consumers Make Their Own Electric Shavers
SCORE: 5.1
This Year and Untested 165 Clicks Pub: Jan 26, 16
Personalized 3D-Printed Shavers
Philips is Now Helping Consumers Make Their Own Electric Shavers
In celebration of its 125th anniversary, Philips is now running a pilot program that will make it possible for consumers to create their own 3D-printed electric shavers. Online, Philips has... [More]
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