Kleenex Pocket Packs are Promoted With Caring Social Media Ads

By: Jana Pijak - Sep 14, 2015
References: facebook & prnewswire
A newly released line of Kleenex Pocket Packs is being promoted in a caring and compassionate way -- an engaging social media campaign that follows up the brand's 'Time for a Change' commercial series.

Suggesting that Kleenex is always there "whenever someone needs one," the brand has created a series of social media posts, featured on its Facebook page, that celebrate the beauty of sharing. Adorned with quotes like "I always carry Kleenex so I can share wherever I am," this Kleenex Pocket Packs campaign illustrates the power that the recognizable tissue brand possesses.

What may seem like a small gesture -- sharing a tissue with someone who needs it -- can ultimately be viewed as a compassionate act is more meaningful than one may think.