This Lattice Engines App is Designed For B2B Marketers

By: Rahul Kalvapalle - Apr 28, 2015
References: prnewswire & fiercecmo
Lattice Engines is launching a brand new predictive analytics app that is designed to aid businesses in their efforts to market to each other. Called Lattice Account Prioritization, this app helps B2B manufacturers leverage the power of predictive analytics in order to run the rule over and target specific accounts in their marketing campaigns.

The app also makes it possible for marketers to develop and present personalized messages designed to resonate with specific buyers. Outbound prospecting and marketing can be tedious, but Lattice Engines offers the opportunity to use predictions to optimize and prioritize marketing efforts in order to get the best possible results.

Lattice Account Prioritization is truly ushering in the age of predictive marketing whilst making the whole process seamless and customized to each business' needs.