Sensory Celebration

Events incorporate sensory elements to add intimacy

Implications - Taking a cue from multi-sensory marketing, many event planners have begun incorporating a sensory element to their celebrations. In addition to awe and delight, this feature adds a level of intimacy and togetherness that is often absent from large-scale events. Ultimately, the more-is-more approach to event planning suggests that no stimulus is too much stimulus for the modern, experience-driven consumer.
SCORE: 6
Warm Top 5 Examples: 20,303 Total Clicks Sep 15 - Mar 16
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Consumer Insight Topics: Pop CultureLifestyle
High-Tech Multi-Sensory Pop-Ups - This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
SCORE: 7
Hot 12,102 Clicks Pub: Feb 17, 16
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
Hosted at the London Edition hotel in Soho, the Fleurs des Rêves four-day multi-sensory pop-up was an immersive experience featuring color-changing flowers and of course, samples of champagne.... [More]
Multi-Sensory Warehouse Installations - '29Rooms' Immerses Refinery29 Readers in Real-World Content
SCORE: 6.4
Hot 3,947 Clicks Pub: Sep 15, 15
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
In celebration of its 10th’s anniversary, Refinery29 opened a multi-sensory multi-room installation to the public in New York City. A clash of style, pop culture, art and technology took... [More]
Athletic Label Music Venues - The adidas Future House Has Popped Up in London's Shoreditch
SCORE: 6.1
Hot 2,110 Clicks Pub: Mar 21, 16
Athletic Label Music Venues
The adidas Future House Has Popped Up in London's Shoreditch
The adidas Future House is a branded music gig recently opened by the German athletic wears brand in London’s hip Shoreditch area. In order to celebrate the opening of the adidas Future House,... [More]
Storied Tasting Competitions - This Immersive Dining Event Was Hosted in London by Burger & Lobster
SCORE: 5.4
Warm 1,734 Clicks Pub: Feb 4, 16
Storied Tasting Competitions
This Immersive Dining Event Was Hosted in London by Burger & Lobster
‘A Tale of Two Sides’ is an immersive dining event that was recently hosted in London by Burger & Lobster together with the Art of Dining. Taking place at Burger & Lobster’... [More]
Cross-Medium Artist Festivals - The 'Seeing Music' Music and Art Festival Blends Different Mediums
SCORE: 4.2
Untested 410 Clicks Pub: Feb 21, 16
Cross-Medium Artist Festivals
The 'Seeing Music' Music and Art Festival Blends Different Mediums
Taking place at the 92nd Street Y in New York City, the ‘Seeing Music’ Music and Art Festival is a celebration of both visual and auditory artistic endeavors. Intended to be something of... [More]
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