Repellents are redesigned with unique skincare features for added value
Implications - Seeking to broaden market interest, insect repellents are adopting added beauty-focused ingredients. Combining repellents with essential oils and sun creams, brands are not only seeking to add extra benefits, but they’re also looking to redefine how typically chemical-heavy products are perceived.
Workshop Question - How could you add a hint of naturalism into your product or service?
Trend Themes
1. Natural Ingredients - Insect repellents are adopting added beauty-focused ingredients such as essential oils and herbal extracts.
2. Multifunctional Products - Product developers are designing insect repellents with sunscreen or skincare features all in one, offering users more than one layer of protection.
3. Chemical-free Formulas - To cater to a growing health-conscious consumer segment, companies are creating all-natural solutions for the insect repellent market.
Industry Implications
1. Beauty and Personal Care - Incorporating insect-repellent features into skincare and personal care products can be a unique selling point for brands and a way to broaden market interest.
2. Home Improvement and DIY - Insect-repellent products, especially natural ones, can have applications in DIY home improvement for creating chemical-free pest control solutions.
3. Travel and Tourism - Insect-repellent products, particularly multifunctional ones, can be marketed as must-have travel accessories, especially for consumers traveling to areas with high occurrences of insect-borne illnesses.
