Emotional Healthvertising

Health campaigns target deeper emotional issues to instill motivation

Implications - Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like parental loss, these marketing tactics incorporate personal hardships that consumers can relate to on a deeper level. This in turn creates a meaningful psychological link with the viewer.
SCORE: 3.9
Untested Top 5 Examples: 2,257 Total Clicks Apr 14 - Sep 15
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Consumer Insight Topics: MarketingLifestyleHealth
Triumphant Migraine Ads - Allergan's Chronic Migraine Ads Show Sufferers Coming Out Strong
SCORE: 3.6
Mild 1,113 Clicks Pub: Sep 11, 15
Triumphant Migraine Ads
Allergan's Chronic Migraine Ads Show Sufferers Coming Out Strong
Pulsating headache pain, nausea and a sensitivity to light and sound are some of the symptoms of having a chronic migraine. While all of these things can certainly interfere with a person’s... [More]
Maternal Vending Machines - This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
SCORE: 4.3
Mild 705 Clicks Pub: Apr 22, 14
Maternal Vending Machines
This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would
Lanes Health’s fun vending machine was set up in Athen’s highly populated The Mall Athens as a continuation of its ‘Let Mama Lanes’ campaign. “Lanes” sounds... [More]
Heartbreaking Disease Videos - This Heart Disease Awareness Features a Father and Son Saying Goodbye
SCORE: 3.9
Untested 59 Clicks Pub: Sep 24, 15
Heartbreaking Disease Videos
This Heart Disease Awareness Features a Father and Son Saying Goodbye
This heart disease awareness campaign from the British Heart Foundation reminds that in comparison to other terminal illnesses, this particular disease is often the most sudden, unexpected and... [More]
Wheelchair-Based Bike Ads - The HeartBike Promotes Healthy Living from Becel
SCORE: 2.8
Untested 300 Clicks Pub: May 16, 14
Wheelchair-Based Bike Ads
The HeartBike Promotes Healthy Living from Becel
The HeartBike is a fictional cycle shown in this short ad for Becel to promote the company’s upcoming Ride for Heart charity ride. The commercial features a wheelchair at first and a man in... [More]
Emotional Anti-Smoking PSAs - The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
SCORE: 3.2
Untested 80 Clicks Pub: Sep 9, 15
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
The Brazil-based Paraná Health department created this emotional public service announcement, which features João Cândido posing as a cancer survivor. The entire ad took place in a convenience... [More]