This Anti-Smoking Commercial Shows a Kid Trying Not to Breathe

By: Laura McQuarrie - Sep 12, 2014
References: adsoftheworld & adweek
The anti-smoking commercial called 'The Breath Holder,' is more upbeat than most of its kind and features a twist that only hits you at the end. The majority of the commercial is happy and upbeat, with a kid trying to get better and better at holding his breath for longer periods of time, as kids do.

The boy holds his breath absolutely everywhere—in class, at recess and at lunch. However, the tone of the commercial totally turns around when it is time for the boy to go home to his mother, who is a smoker. Right when he steps through the door, he boy starts holding his breath and it's quite sad to see that his mother is too preoccupied to see that he's not pleased about her nasty habit.