App-Enabled Emoting

As face time dwindles, consumers turn to apps for help expressing feelings

Implications - Digital interaction has created a generation awkward when it comes to face-to-face socializing, which has resulted in apps that coach them on how to interact. This shift towards digital social direction identifies consumer preference for autonomy and guidance throughout even the most rudimentary of actions.
SCORE: 5.2
Mild Top 5 Examples: 9,257 Total Clicks May 14 - Jul 14
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Consumer Insight Topics: TechMobileLifestyleLife
Texting Analysis Apps - The Texty Time App Shows When to Text Back or If You're Too Clingy
SCORE: 6.8
V. Hot 2,679 Clicks Pub: Jul 18, 14
Texting Analysis Apps
The Texty Time App Shows When to Text Back or If You're Too Clingy
Since it’s rare to actually pick up the phone and call someone after a date, the “three day rule” has died—but this also opens up a lot of new questions when it comes to time... [More]
Professional Networking Apps - LinkedIn's Connected App Strengthens Business Relationships
SCORE: 6.2
Warm 2,349 Clicks Pub: Jul 14, 14
Professional Networking Apps
LinkedIn's Connected App Strengthens Business Relationships
LinkedIn’s Connected app is a new standalone one that’s designed as a replacement to static contact lists. Instead of providing you only a name and a number, the app makes your network... [More]
Emotional Messaging Apps - The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
SCORE: 5.2
Mild 2,994 Clicks Pub: Jul 19, 14
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
Instead of sharing messages with friends, with the soon-to-be-released Xpress app, you’ll be able to send emotions. Although the best way to do this now is attaching an emoji to your text... [More]
Video Confession Apps - The Awkward App Lets You Record Anonymous Video Confessions to Friends
SCORE: 4.9
Mild 952 Clicks Pub: Jul 18, 14
Video Confession Apps
The Awkward App Lets You Record Anonymous Video Confessions to Friends
For people looking to get some things off their chest should look into the Awkward app that allows users to use anonymous video confessions to purge their secrets. The Awkward app, created by... [More]
Empathy-Building Smartphone Apps - 20 Day Stranger Allows Anonymous Strangers to Share Experiences
SCORE: 2.8
Untested 283 Clicks Pub: May 22, 14
Empathy-Building Smartphone Apps
20 Day Stranger Allows Anonymous Strangers to Share Experiences
Living in a world where cyber bullying is running rampant and physical interactions are lessening every day, it is easy to lose sight of some important traits, namely empathy and awareness; the 20... [More]