On one of the first days of Spring in Switzerland, Samsung sought to show off the Galaxy S5 waterproof features with a pretty spontaneous campaign.
Since the weather was beautiful and the water was warm on this particular afternoon, lots of people were gathered by Lake Zurich. Those who were sitting nearest to the docks were surprised by a scuba diver who held out a ringing phone to them, which delivered a challenge to strip down to your skivvies, jump into the lake and snap a selfie, which has got to be appealing to anyone with a sense of fun and adventure.
Those who were brave enough to take on the challenge were rewarded with a water-resistant Samsung Galaxy S5 of their own, plus a pretty great story to tell.
Stats for Underwater Selfie Campaigns
Trending: Older & Average
Research: 608 clicks in 93 w
Interest: > 3 minutes
Concept: Galaxy S5 Waterproof
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: mock celebrity selfies, extended phone cases, and animal selfie ads.
Underwater Selfie Campaigns
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