Shareable Partying

Bars adopt novelty features to lure social media-obsessed consumers

Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation.
SCORE: 4.8
Warm Top 4 Examples: 11,029 Total Clicks Jun 14 - Jul 14
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Consumer Insight Topics: MarketingLifestyleDrinking
Cozy Cat Pubs - Tokyo's Cat Pub is Like a Grown-Up Cat Cafe
SCORE: 5.9
Hot 3,875 Clicks Pub: Jul 9, 14
Cozy Cat Pubs
Tokyo's Cat Pub is Like a Grown-Up Cat Cafe
There are tons of cat cafes that have been introduced all over the world and people of all ages are happy to curl up with a cat and a coffee—but this cat pub in Tokyo serves beverages that are a... [More]
Aerial Bartender Drones - The Yura Appliance System is a Personal Robotic Bartender
SCORE: 6
Warm 5,188 Clicks Pub: Jul 11, 14
Aerial Bartender Drones
The Yura Appliance System is a Personal Robotic Bartender
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Urinal Football Games - Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
SCORE: 4.4
Mild 808 Clicks Pub: Jun 14, 14
Urinal Football Games
Captain Morgan's World Cup Game Campaign Takes Place in the Washroom
With the kickoff of the 2014 World Cup games, there will be lots of alcohol drinking and as a result, a lot of men who need to relieve themselves. With the help of Captive Media, Captain Morgan’... [More]
Gambling Cocktail Games - Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
SCORE: 2.8
Mild 1,158 Clicks Pub: Jul 7, 14
Gambling Cocktail Games
Morgans New York Hotel Determines What Goes in Your Drink by Rolling Dice
Serving 216 kinds of the Old Fashioned cocktail, the Reserve bar at Morgans New York Hotel proves that there’s a lot of fun you can have with your drinks—but to order, you have to be... [More]