Indulgent Healing

Junk food includes medicinal ingredients to satiate health-conscious consumers

Implications - Medicinal ingredients are being added to traditionally unhealthy goods like ice cream and sodas to maintain a sense of well-being. Using spices like ginger to add flavor and healing properties to nostalgic snack foods, these reinvented recipes reflect a health movement that enhances rather than restricts the lifestyle of consumers.
SCORE: 4
Mild Top 5 Examples: 11,075 Total Clicks Jan 13 - Sep 14
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Consumer Insight Topics: MarketingLifestyleFoodHealthBranding
Cold-Curing Ice Cream - With its Unusual Ingredients, Influenza Sorbet Will Clean Out Your Sinuses
SCORE: 5.5
Warm 4,613 Clicks Pub: Jan 18, 13
Cold-Curing Ice Cream
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Citrus Cocktail Popsicles - These Citrus Basil Mojito Pops are the Perfect Way to Cool Off
SCORE: 3.6
Mild 3,099 Clicks Pub: Jun 24, 14
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Zesty Ginger Ice Creams - Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
SCORE: 4.2
Mild 1,503 Clicks Pub: Jul 7, 14
Zesty Ginger Ice Creams
Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
Häagen-Dazs Japan’s new lemon ginger ice cream flavor has appeal both as a refreshing summer treat and as a feel-good thing to eat when you’re under the weather. The Häagen-Dazs... [More]
Vintage Soda Slushies - 7-Eleven Slurpees are Introducting the Vernons Ginger Ale Slurpee
SCORE: 2.8
Mild 760 Clicks Pub: Sep 15, 14
Vintage Soda Slushies
7-Eleven Slurpees are Introducting the Vernons Ginger Ale Slurpee
Michigan 7-Eleven locations are offering up a vintage ginger ale soda Slurpee flavor for thirsty consumers to try. This deliciously carbonated slushie will add a bitterly sweet taste to the popular... [More]
Natural Summer Sodas - Starbucks is Adding Three Natural Soda Drinks to Its Summer Menu
SCORE: 3.2
Untested 1,100 Clicks Pub: May 24, 14
Natural Summer Sodas
Starbucks is Adding Three Natural Soda Drinks to Its Summer Menu
This summer, Starbucks will be serving up natural soda drinks that are made-to-order and contain no preservatives, high-fructose corn syrup or artificial flavors. More and more consumers are... [More]