Superstar

Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy

By: Amelia Roblin - Published: Jun 14, 2012 • References: behance.net and thedieline
There is an undoubted element of indulgence to the contents of Chilly Moo packaging but its graphic designer chose to highlight a different aspect of this sweet dairy product. Appealing to energetic children and their health-conscious parents, the visual identity of this frozen yogurt line emphasizes physical activity and the scrumptious fruit ingredients inside.

For a bit of nostalgia, Steve Simpson set the backgrounds of these ice cream tubs with colorful vertical candy stripes. Quirky cartoony illustrations brand each container with a red, blue or yellow cow engaged in skipping, rollerskating or scootering. Dressed with a scarf and a sweater for the cool outdoors, the Chilly Moo packaging mascot is flanked by strawberries, raspberries and bananas to promote a zestful lifestyle and wholesome eating habits.