If you're a fan of the icy beverage, then you'll want to get to your nearest location to get a free Slurpee on July 11th to mark 7-Eleven's 86th Anniversary. Marketed as Slurpee Day by the convenience store chain, the campaign will provide eager fans of the beverage with a free one to help mark the momentous event.
Marking the 7-Eleven's 86th Anniversary with Slurpee Day is no easy feat by the company as it expects to give out an estimated 7 million of the free drinks during the day-long event; that's over $7 million in estimated profits. Although it seems like a significantly large campaign, it has become something of a yearly event to help celebrate the 7-Eleven anniversary every year and boosts the morale of fans of the brand.
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Concept: 7-Eleven's 86th Anniversary
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Segment: Neutral, 4-35
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