Playtime Packaging

Brands augment products to be toy-like to entertain before even opening

Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life.
SCORE: 3.6
Mild Top 5 Examples: 16,428 Total Clicks Jul 13 - Jul 14
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBrandingLife-StagesBabies
Bowling Pin Bottles - Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
SCORE: 4.9
Warm 6,358 Clicks Pub: May 6, 14
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage’s package is used before and after its contents have been all used up.... [More]
Tutu-Like Scrunchie Packaging - This Playful Package by Prompt Design is Like a Mini Dress Up Game
SCORE: 3.2
Mild 907 Clicks Pub: May 26, 14
Tutu-Like Scrunchie Packaging
This Playful Package by Prompt Design is Like a Mini Dress Up Game
There may not be a lot of people buying scrunchies in bulk, but if there’s a package design cute enough to tempt you into buying just one, it’s this one by Prompt Design. The scrunchie... [More]
Avian Shoelace Packaging - Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
SCORE: 3.5
Mild 5,358 Clicks Pub: Jul 29, 13
Avian Shoelace Packaging
Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
Görtz’s clever ‘Shoelace Birds’ have creative shoelace packaging designed to appeal to kids and draw attention to the children’s shoe department. The colorful shoelaces have... [More]
Rabbit-Resembling Packaging - Chocolats Favoris Treats are Sold in Bunny-Inspired Gift Boxes
SCORE: 3
Mild 2,320 Clicks Pub: May 21, 14
Rabbit-Resembling Packaging
Chocolats Favoris Treats are Sold in Bunny-Inspired Gift Boxes
These imaginative gift boxes from Canadian confectionary Chocolats Favoris are designed to resemble a bunny. Inspired by the spirit of the chocolate-heavy Easter holiday, the chocolate company... [More]
Building Block Milk Branding - Alena Milevskaia Creates a Childish Design for Titta Dry Milk
SCORE: 3
Mild 1,485 Clicks Pub: Apr 26, 14
Building Block Milk Branding
Alena Milevskaia Creates a Childish Design for Titta Dry Milk
Alena Milevskaia decided to reinvent the dry milk brand Titta for a school project. Her aim was to make it easier for parents to decide which form of milk would be right for their babies. To... [More]