Bartering Health

Exercise incentives shift toward more self-serving consumer rewards

Implications - Satiating a desire for material gain, exercise activities are utilizing rewards to offer individuals more than just physical well-being. Exchanging subway fares and treats for squats and push-ups, these unique bartering techniques speak to a shift in consumer desires toward more tangible, self-serving benefits.
SCORE: 3.6
Mild Top 4 Examples: 6,101 Total Clicks Nov 13 - Jul 14
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DEMOGRAPHICS
Treat-Dispensing Treadmills - This Nice Treadmill Rewards Runners for a Good Work Out
SCORE: 4.3
Mild 3,764 Clicks Pub: Nov 14, 13
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
The Adidas ‘Vending Machine Treadmill’ is a nice treadmill that provides a snack based on the energy exerted by the runner. These vending machine treadmills were set up in Dubai malls... [More]
Fitness Gear Vending Machines - Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
SCORE: 3.2
Untested 640 Clicks Pub: Jun 30, 14
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
Westin Hotels & Resorts set up a unique vending machine to encourage health, wellness and running a 5K marathon in New York on June 4th. The vending machine was loaded with gear like t-shirts,... [More]
Workout-Encouraging Subway Stations - This Exercise Machine Trades Squats for Subway Fares
SCORE: 3.3
Untested 885 Clicks Pub: Nov 14, 13
Workout-Encouraging Subway Stations
This Exercise Machine Trades Squats for Subway Fares
It can be a hassle to forget your metro card or subway fare, but with this exercise machine helps people to get onto the subway with ease, in exchange for a little sweat. To get people excited... [More]
Workout-Encouraging Taxis - Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
SCORE: 2.9
Untested 812 Clicks Pub: Nov 6, 13
Workout-Encouraging Taxis
Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
For those who are not in the habit of routinely working out, finding the incentive to exercise can be tough — unless it presents itself to you. As part of its ‘Movement is Happiness’... [More]