Botanical Branding

Elements of nature are added to packaging designs to create a more organic feel

Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors.
SCORE: 4.1
Mild Top 4 Examples: 34,061 Total Clicks Feb 14 - Aug 14
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Unexpected Blossoming Boxes - Heal's Candle Packaging Unfolds Like the Petals of a Flower
SCORE: 5.5
Hot 26,763 Clicks Pub: Feb 24, 14
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
Aloof Design’s goal while developing Heal’s candle packaging was to use a small budget to produce the aesthetic impression of a luxury gift item. This equation required the use of... [More]
Bouquet Wine Bottles - Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
SCORE: 4.2
Mild 3,442 Clicks Pub: Aug 20, 14
Bouquet Wine Bottles
Blossom Cava's Sparkling Wine Packaging Looks Like Fresh-Picked Flowers
The sparkling wine packaging for Blossom Cava presents itself beautifully like a bouquet. Designed by PackLab, the wine bottle is made so that it can be held by the neck of the bottle, flipping it... [More]
Blossoming Tea Packaging - The Te Quiero Tea Packaging Design Opens Up Like a Flower
SCORE: 3.3
Mild 2,704 Clicks Pub: Jul 15, 14
Blossoming Tea Packaging
The Te Quiero Tea Packaging Design Opens Up Like a Flower
Té Quiero Tea is a conceptual tea packaging design developed by the ACHU! Studio that presents tea bags as the petals on a blooming flower. In Spanish, “Té Quiero” phonetically can... [More]
Blossoming Candy Boxes - Embare's Brazilian Delights Candy Box Shows Off the Country's Flavors
SCORE: 2.9
Untested 1,152 Clicks Pub: Jul 3, 14
Blossoming Candy Boxes
Embare's Brazilian Delights Candy Box Shows Off the Country's Flavors
This playful candy box packaging was developed by Greco Design for Embaré, which is one of Brazil’s biggest companies in the food industry. When translated, Embaré means “tasty tree&#... [More]