These Boxman Ads Show What Happens When You Don't Pack Things Properly

By: Laura McQuarrie - Published: Jun 28, 2014 • References: adeevee
It's a great feeling when you find that perfect object to ship home or as a gift to someone else, but unfortunately these feelings can be shattered along with a damaged shipment. Shipping fragile items can be tricky and as these Boxman advertisements cleverly demonstrate, getting from point A to point B can be a bumpy road. The ads show delicate items like a teacup, an angel figurine and a drum, all with cracks in them that have been made in the process of shipping from one address to another.

The ads for Boxman by South Africa's M&C Saatchi Abel are minimal, but visually striking and pretty witty ways to show just how devastating a poorly packed item can be when it arrives where it's supposed to be, not totally intact. Stats for Damaged Shipment Ads Trending: Older & Chilly
Research: 512 clicks in 99 w
Interest: 0.6 minutes
Concept: "damaged Shipment"
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Segment: Males, 18-35
Comparison Set: 34 similar articles, including: membrane packaging systems, pop-up solar generators, and drink-monitoring cups.