ONEHOPE Wines was started by eight friends seeking a way to raise funds to help a friend fight cancer. Their intention to help their friend blossomed into the unexpected growth of a successful social business that sells quality wines to raise funds for charity.
"The eight founders started the company working out of their living rooms and selling wine out of the back of their trunks," ONEHOPEWine.com explains. "Since the inception of the company in June 2007 the company has grown from 0 to well over 40,000 cases sold."
As a result, more than $750,000 has been raised for philanthropic organizations, and brand awareness is increasing across the country, thanks to exposure at events like the Sundance Film Festival, the Grammy's and The American Red Cross Gala.
Each red, white and sparkling wine supports a designated cause by donating 50% of profits from every bottle purchased. Causes range from breast cancer and AIDS support, to environmental organizations, supporting troops, children's hospitals and autism.
ONEHOPE Wines website
ONEHOPE Wines on Twitter
ONEHOPE Wines on Facebook
Stats for Pinot Noir with Purpose
Trending: Older & Mild
Research: 6,422 clicks in 214 w
Interest: 2.3 minutes
Concept: Pinot Noir With Purpose
Related: 62 examples / 48 photos
Segment: Neutral, 18-55+
Comparison Set: 23 similar articles, including: cancer survivor branded booze, 25 socially responsible alcohol innovations, and earthy alcohol branding.
Pinot Noir with Purpose
More Stats +/-
25 Socially Responsible Alcohol Innovations
Cancer Survivor Branded Booze
Earthy Alcohol Branding
Ethical Quinoa Vodka
Social Enterprise Beer