Superstar

Packaging for Petit Bon Bon is Straightforward and Color-Coded

By: Laura McQuarrie - Published: Jul 8, 2014 • References: hellodesign.sk and packagingoftheworld
This splashy packaging and print campaign concept for Petit Bon Bon is vibrant and provides a tease for what you can expect to find inside each of the milk chocolate candies.

Each of the color choices for the three packages is smart—blue represents the refreshing Mint & Chocolate flavor, a bright citrusy color shows off the Orange & Chocolate variety and a hot pink bag contains the Strawberry & Chocolate treats. Otherwise, the packaging is quite minimal, but chocolate is just one of those products that has the ability to make itself fly off the shelves.

In terms of the concept print campaign for Petit Bon Bon, the poster is set up to depict a model's mouth coated in delicious chocolate rather than lipstick.