Wardrobe Reversal

A growing emphasis on individuality sparks consumers to use pieces unexpectedly

Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
SCORE: 6.1
Warm Top 4 Examples: 51,177 Total Clicks Apr 12 - Jul 14
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DEMOGRAPHICS
Consumer Insight Topics: FashionHip FashionBizarreUnique
Dress Shirt Socks - These Button Up Socks by Erimaki Sox Look Like Little Collared Shirts
SCORE: 7
V. Hot 13,909 Clicks Pub: Jul 14, 14
Dress Shirt Socks
These Button Up Socks by Erimaki Sox Look Like Little Collared Shirts
Usually when you think of a sock as being dressy, you don’t think of button-up socks with their own collar, but this is exactly what Japan’s Erimaki Sox provides. The Shirt-like socks... [More]
Hybrid Leather Boot Pants - The Tamara Mellon Leather Legging Boots are the Best of Both Worlds
SCORE: 6.7
V. Hot 17,257 Clicks Pub: Dec 11, 13
Hybrid Leather Boot Pants
The Tamara Mellon Leather Legging Boots are the Best of Both Worlds
Designer Tamara Mellon has done one for all the lazy girls who don’t exactly want their style sense to show off their indolent habits. A thigh high boot that pulls up right into a legging,... [More]
Upcycled DIY Swants - Stay Warm this Winter Wearing Homemade Sweater Pants
SCORE: 5.9
Warm 8,265 Clicks Pub: Nov 15, 13
Upcycled DIY Swants
Stay Warm this Winter Wearing Homemade Sweater Pants
If you’re looking to wear something completely out of the ordinary, make your own sweater pants and bring this new fashion statement to your group of friends. Since these pants are made out... [More]
Cross-Legged Table Jeans - Picnic Pants by Acquacalda Design Make Eating an Easier Task
SCORE: 4.2
Mild 11,746 Clicks Pub: Apr 3, 12
Cross-Legged Table Jeans
Picnic Pants by Acquacalda Design Make Eating an Easier Task
Picnic Pants by Acquacalda Design are where fashion meets functionality. People usually stand up eating their hor d’oueurves and holding drinks while scheming for a seat; however, these Picnic... [More]