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Volkswagen's Text and Drive Campaign Ads Show Mangled Emoticons

By: Laura McQuarrie - Published: Jun 21, 2014 • References: volkswagen and adsoftheworld
As part of a text and drive campaign, these print ads by Volkswagen feature some pretty bruised and battered emojis, showing the dangers of distracted driving. Popular emoticons like ones with big smiley faces, the one that sticks its tongue out and the one with the cool sunglasses are transformed into wrecks with bandaged heads, knocked out teeth, smashed up sunglasses and bloodied faces.

Without having to use very many words at all, the ads by Germany's DDB Tribal Group cleverly communicate the consequences of texting and driving in a playful and relevant but hard-hitting way, especially to youth, although in real life things could end up far worse and far more graphic than these ads present.