Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Posture
Seeking ease of use, consumers turn to digital methods of maintaining alignment.
4.2
Trend score
Trend
What is the Digitized Posture trend?
Digitized Posture: As more aspects of healthcare go digital, consumers are seeking guidance with basic goals like posture improvement. The blurred lines between work and everyday life has led to more office dwellers than ever, which is pushing consumers to look for digital methods of improving the health issues associated with a more sedentary lifestyle.
Trend themes
Themes within the Digitized Posture trend
Three behaviours holding the trend together01
Digital Healthcare
As more aspects of healthcare go digital, more digital guidance on basic health goals such as posture improvement will be in demand.
02
Wearable Posture Correction
Wearable technology that helps correct posture will become more in demand as consumers look for discreet and effortless ways to improve posture.
03
Intuitive Fitness Tracking
Intuitive wearable technology that tracks posture, movement, and other health-related activities such as body temperature and heart rate will continue to grow and flourish in the health and fitness industry.
Industry implications
What the Digitized Posture trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The healthcare industry will need to continue to adapt and integrate digital health technology in order to meet consumer demand.
For
Fitness Industry
The fitness industry will need to focus on wearable technology and comprehensive health tracking to continue to meet the needs of its consumers.
For
Technology Industry
The technology industry will need to continue to innovate and provide intuitive and user-friendly wearable technology in order to stay relevant and competitive.
Trend signals
Trend signals for Digitized Posture
Trend score 4.2 out of 10, from popularity 69%, activity 49%, freshness 8%.
Popularity69%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Digitized Posture trend
6 featured examples from Jan 9 to Jul 16, 2014CategoryLifestyle
Posture-Correcting Gadgets
The Lumo Lift Debuted at CES 2014
Disruptive innovation opportunity: Integrate posture-correcting features into existing fitness trackers to provide a comprehensive health and wellness solution.
CategoryTech
Comprehensive Fitness Accessories
Movea G-Series Tracked Activity and Examined Posture at CES 2014
The Movea G-Series Fitness Tracker represents a disruptive innovation opportunity for the fitness technology industry, offering advanced tracking capabilities and improved accurac…
CategoryLifestyle
Precise Posture Correctors
The UpRight Posture Correction Device Detects Bends in Your Lower Back
Opportunity for HealthTech companies to incorporate posture correction technology into health-related wearables for rehabilitation, physiotherapy, and chiropractic patients.
CategoryLifestyle
Intuitive Fitness Trackers
The LifeTip Wearable Fitness Trackers Help Get You Into Shape
The health and wellness industry can leverage multifaceted fitness trackers to provide comprehensive health monitoring solutions to consumers.
CategoryTech
Stationary Health-Monitoring Apps
The Darma App Notes Posture and Heart Rate While Sitting
The health and fitness industry could benefit from adding stationary health-monitoring technology into their products.
CategoryLifestyle
Posture-Correcting Cushions
The Tech-Savvy Smart Cushion by Darma Helps You Sit Upright
The furniture industry can leverage posture-correcting cushion technology to create innovative seating options that prioritize the user's spinal health and well-being.
