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Salvaged Edible

Salvaged food increases in popularity as consumers prioritize wasteless lifestyles

Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles.
Trend Themes
1. Salvaged Food - As consumers prioritize wasteless lifestyles, salvaged food increases in popularity and proves an excellent area for businesses to innovate
2. Anti-food Waste - Food waste is seen as a serious problem in North America, leading innovators to create apps like PareUp that can help reduce such waste through connecting food distributors
3. Waste-reducing Recipe Sites - As household food waste reaches high levels, recipe sites like Sainsbury's Food Rescue have stepped up to help reduce waste by assisting in planning and preparing meals with minimal waste.
Industry Implications
1. Food Service - The food service industry can develop innovative programs like pay-as-you-feel cafes or salvaged food programs to help reduce waste and make better use of surplus food
2. Technology - Technology companies can create solutions to help individuals and businesses track their food waste in real time and help them to manage it more effectively
3. Agriculture - Food waste solutions can be applied upstream, such as creating alternative marketing campaigns for misshapen produce, allowing unsold produce to be sold at discount and thereby mitigating waste of perishable crops
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
294,652 Total Clicks
Date Range:
Oct 13 — Jul 14
Trending:
Average
Consumer Insight Topics:

Featured Examples

Salvaged Smoothies
Salvaged Smoothies
Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups
Based in the United Kingdom, Rejuce is a social enterprise that provides soups, smoothies and vegetable and fruit juices made from re-directed surplus produce. They state that tons of fruits and... MORE
Ugly Produce Campaigns
Ugly Produce Campaigns
Intermarche Defends Oddly Shaped Vegetables & Fruits to Reduce Food Waste
When shopping for fresh produce, people tend to go for the best looking of the lot and avoid the oddly shaped vegetables and fruits altogether. However, this leads to huge amounts of perfectly good... MORE
Anti-Food Waste Apps
Anti-Food Waste Apps
The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
Innovators Margaret Tung, Jason Chen and Anuj Jhunjhunwala joined forces to create the PareUp App, an app that helps eliminate the waste of food, which is a serious problem in North America.... MORE
Pay-As-You-Feel Cafes
Pay-As-You-Feel Cafes
The Real Junk Food Project in the United Kingdom Offers Services by Donation
Located at The HUB on Armley Town Street in Leeds, United Kingdom, the pay-as-you-feel cafe is a project launched by the Real Junk Food Project, a social enterprise much like FoodCycle that works to... MORE
play_circle_filled Waste-Reducing Recipe Sites
Waste-Reducing Recipe Sites
Sainsbury's Food Rescue Powered by Google Helps Reduce Food Waste
Sainsbury’s partnered with Google for the creation of ‘Food Rescue,’ a tool designed to help reduce the amount of food that’s wasted per household.  It’s estimated... MORE
Food Waste Discounts
Food Waste Discounts
Diners Exchange Food Waste for Reduced Restaurant Rates
Vera Widermann’s BIOMAT concept allows diners to exchange food waste for discounted menu items at participating restaurants. Customers bring their own biodegradable food waste where the... MORE

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