Fiat's Texting and Driving Ads Show Fatal Text Messages

By: Laura McQuarrie - Published: Jul 15, 2014 • References: fiat & adeevee
These texting and driving ads from Fiat are a harsh reminder of how dangerous distracted driving can be on the road. The ads created for Fiat by Leo Burnett Tailor Made in Brazil show wrecks that are shaped like the letters 'Y,' 'L' and 'F' on a keyboard, communicating that "A text message is an accident waiting to happen."

Although the ads aren't as graphic or as shocking as some texting an driving ads can be, there does happen to be a lot of crunching between the vehicles, hopefully meaning that the cars were able to take the brunt of the impact, since the lives of drivers and passengers are the most precious thing. Even so, drivers should keep their wits about them on the road to avoid ending up in situations like these. Stats for Typographic Crash Ads Trending: Older & Average
Research: 926 clicks in 96 w
Interest: 0.8 minutes
Concept: "texting And Driving Ads"
Related: 60 examples / 46 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: beat-up emoji ads, anti-texting school ads, and emergency texting services.