Premium Unpolished Packaging

Traditionally bottled products take on a less sophisticated form

Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
SCORE: 5.4
This Year and Mild Top 6 Examples: 5,801 Total Clicks Sep 14 - Jul 16
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Consumer Insight Topics: LifestyleDrinking
Conveniently Canned Wines - Lila Wines are a Beach-Friendly Option for Wine Drinkers
SCORE: 7
This Year and Warm 927 Clicks Pub: Jul 18, 16
Conveniently Canned Wines
Lila Wines are a Beach-Friendly Option for Wine Drinkers
If the local beach has a ban on glass, but a nice, chilled sauvignon blanc on the sand is too hard to pass up, Lila Wines’ canned wine is the perfect solution. Beer drinkers no longer have a... [More]
Champagne Six Packs - This New Moët Imperial Packaging Promotes Convenient Luxury
SCORE: 5.3
This Year and Warm 1,260 Clicks Pub: Jan 22, 16
Champagne Six Packs
This New Moët Imperial Packaging Promotes Convenient Luxury
​These champagne six packs by luxe beverage brand Moët promote luxury and convenience. Featuring mini bottles of Moët Imperial, these packs are ideal for birthdays, upcoming Oscar parties or... [More]
Frozen Alcoholic Slushies - 'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
SCORE: 5.6
This Year and Warm 633 Clicks Pub: Feb 23, 16
Frozen Alcoholic Slushies
'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
‘Ice & Easy’ is a line of frozen alcoholic drinks that come packaged in convenient pouches. These bags are meant to be kept into the freezer until they are ready for consumption. At... [More]
Canned Wine Packs - This Californian Rosé Wine is Packaged in a Case Like Beer
SCORE: 4.7
This Year and Mild 519 Clicks Pub: May 4, 16
Canned Wine Packs
This Californian Rosé Wine is Packaged in a Case Like Beer
Rosé wine could be described as elegant, sophisticated and feminine, while something like beer might be associated with the exact opposite of these traits. In order to relax the rosé wine category... [More]
Relaxed Wine Bottles - This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
SCORE: 3.9
Mild 1,474 Clicks Pub: Sep 19, 14
Relaxed Wine Bottles
This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
Wine and wine-drinking is notorious for seeming a little bit pretentious, but this ‘DADA’ beer wine bottle makes it known that it’s time to party. The DADA bottles have pop-off... [More]
Pocket-Sized Spirits - Pocket Shots Premium Drinks Let You Enjoy Boozy Beverages On the Go
SCORE: 1.6
Untested 988 Clicks Pub: May 4, 15
Pocket-Sized Spirits
Pocket Shots Premium Drinks Let You Enjoy Boozy Beverages On the Go
Pocket Shot may have already revolutionized the alcohol and spirits industry with its single-serve alcohol pouch products, but it isn’t resting on its laurels, instead introducing a trio of... [More]