This New Moët Imperial Packaging Promotes Convenient Luxury

By: Jana Pijak - Jan 22, 2016
References: moet & luxurylaunches
​These champagne six packs by luxe beverage brand Moët promote luxury and convenience. Featuring mini bottles of Moët Imperial, these packs are ideal for birthdays, upcoming Oscar parties or other celebrations that call for a toast.

Despite of its lavish associations, Moët rebrands its product offering in an effort to appeal to a younger demographic. Whether purchased by busy urban professionals or consumed during a country cottage trip, these champagne six packs make the ritual of drinking champagne less formal and more accessible.

While six packs are a common packaging solution for craft beer and soda products, they are also being adapted by premium spirit and sparkling wine manufacturers. This marketing move targets younger audiences while enhancing convenience for consumers who live life on the go.