Brazilian group Alegria gera Saúde (Joy Generates Health) came up with a clever anti-smoking campaign that allows people to trade in cigarettes for condoms. Instead of smoking, the campaign advocates a "healthier" activity. The group’s efforts kills two birds with one stone, promoting safe sex and reducing the number of smokers on the street.
Alegria gera Saúde set up a blue box on the streets of Brazil, with a person inside. The box only has a small slot for people to slip their packs of cigarettes in with, so that the interaction is non-confrontational. Although there is a person inside, the box operates like a machine than a human, preventing potentially awkward moments during the trade. This is an interesting way to deliver an anti-smoking campaign and discourage an unhealthy behaviour.
Stats for Anti-Smoking Cigarette Trades
Trending: Older & Mild
Research: 517 clicks in 147 w
Interest: > 3 minutes
Concept: Trade In Cigarettes
Related: 64 examples / 49 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: tobacco-hiding electronics, city-beautifying cigarettes, and backbreaking cigarette ads.
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