Augmented Play

Children's products are getting a more advanced makeover
Implications - Often used in marketing campaigns and other adult-targeted projects, augmented reality is increasingly being integrated into products intended for children. Whether enhancing the reading experience or adding another dimension to television programming, this change marks the shift toward a more tech-friendly youth market.
SCORE: 4.2
Mild Top 6 Examples: 16,479 Total Clicks Aug 11 - Sep 13
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DEMOGRAPHICS
Augmented Reality Fairytales - QR Code Storybooks Are the Way of the Future
SCORE: 5.8
Warm 12,057 Clicks Pub: Aug 1, 11
Augmented Reality Fairytales
QR Code Storybooks Are the Way of the Future
While we are pondering the social effects of being always online and the changes of content consumption habits, a generation is silently growing up -- one that finds nothing revolutionary in the convergence… [More]
Phenomenal Prehistoric Projections - The National Geographic Augmented Reality Stunt in Hungary Mall
SCORE: 3.7
Mild 978 Clicks Pub: Nov 12, 11
Phenomenal Prehistoric Projections
The National Geographic Augmented Reality Stunt in Hungary Mall
Unfortunately, the time-traveling technology featured in the television show 'Terra Nova' is fictional, but these mall visitors were lucky enough to get a blast from the past thanks to the National Geographic… [More]
Augmented Reality Cartoon Photos - Ice Age: Continental Drift App Offers Interactive Fun
SCORE: 3.5
Untested 1,170 Clicks Pub: Jul 15, 12
Augmented Reality Cartoon Photos
Ice Age: Continental Drift App Offers Interactive Fun
Get ready for a new photo-taking experience with the Ice Age: Continental Drift app. Created by GoldRun, this unique photo app gives kids and adult fans of the Ice Age movies an augmented reality... [More]
Augmented Reality Greeting Cards - Gizmo's Augmented Reality Cards Update Traditional Cards
SCORE: 3.6
Untested 979 Clicks Pub: Jul 29, 13
Augmented Reality Greeting Cards
Gizmo's Augmented Reality Cards Update Traditional Cards
These augmented reality cards by Gizmo are changing the way well wishes are sent. Receiving a letter in the mail is a thoughtful gesture, although it may seem a little bit antiquated. Gizmo fuses... [More]
Interactive Picture Books - Parrot Carrot is the First Augmented Reality Children's Story
SCORE: 2
Untested 673 Clicks Pub: Nov 7, 11
Interactive Picture Books
Parrot Carrot is the First Augmented Reality Children's Story
The Sydney-based advertising agency Leo Burnett recently unveiled the first augmented reality children's book titled Parrot Carrot, which features a cast of crazy animals sporting rhyming names. Each animal… [More]
Interactive Pseudo-Reality Apps - The ARwork 'Catch Garfield If You Can' Game Allows for Engagement
SCORE: 1.4
Untested 622 Clicks Pub: May 14, 12
Interactive Pseudo-Reality Apps
The ARwork 'Catch Garfield If You Can' Game Allows for Engagement
The ARworks ‘Catch Garfield If You Can’ App allows users to interact with the loveable and lazy orange cartoon cat. This application prepared by ARworks is a pseudo-augmented reality iOS... [More]