It's very rare to see an Asian man with facial hair, and to promote Philips grooming products to Taiwanese men, the company launched the 'Augmented Reality Mugs' stunt.
Around 73% of Taiwanese men feel that the act of grooming is about keeping clean. They prefer a clean-cut look over maintaining facial hair, unlike the west where male sex appeal comes with rugged looks, stubble and beards.
To increase the sales of shaving products, Philips created Augmented Reality Mugs, which are glass mugs with facial hair stickers. These were presented at select salons in Taiwan where hair stylists offered men these comical cups. When customers were interested, they were instantly offered a 50% off coupon to Philips' grooming kits. The Augmented Reality Mugs stunt is a quirky promotion that successfully attracted customers.
Stats for Mustache-Mocking Cups
Trending: Older & Average
Research: 2,168 clicks in 208 w
Interest: > 3 minutes
Concept: Augmented Reality Mugs
Related: 61 examples / 47 photos
Segment: Males, 18-55+
Comparison Set: 22 similar articles, including: horrendously hairy actresses, 79 hot bearded men, and 33 brilliantly bearded portrayals.
79 Hot Bearded Men
Horrendously Hairy Actresses
33 Brilliantly Bearded Portrayals
43 Whisker-Enhancing Developments
Squid Facial Hair