If you remember Radiohead's music video for the song 'House of Cards,' you'll recall a visual style that's similar to what you'll see when you put on the helmet found in this Maxence Parache Hyper(reality) video.
The Maxence Parache Hyper(reality) video demonstrates new technologies currently being employed at the Geffrye museum, which allows users to enter a digital realm, better integrating themselves with the collections and exhibits found at the museum. According to Maxence, the Vimeo user who uploaded the video, users need to suit up to get the full experience of this "hyperreality," which includes putting on a "helmet with high definition video glasses, an arduino glove with force sensors controlling the 3D view and a harness for the kinect." I think being able to experience tangible art in a digital realm is totally worth the effort of putting on these crazy tech accessories.
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Research: 1,005 clicks in 257 w
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Concept: Maxence Parache Hyper(reality)
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Segment: Males, 18-55
Comparison Set: 27 similar articles, including: 55 wild augmented reality innovations, illuminated wavetography, and techtastic jazz hands.
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