Rockstar

Parrot Carrot is the First Augmented Reality Children's Story

By: Susan Keefe - Published: • References: parrotcarrot & ibelieveinadv
The Sydney-based advertising agency Leo Burnett recently unveiled the first augmented reality children's book titled Parrot Carrot, which features a cast of crazy animals sporting rhyming names. Each animal is altered to appear as their rhyme. For example, the main character Parrot Carrot is a parrot that, predictably enough, looks like a carrot.

The reader's task is to find the animals lurking in their home environment on their iPhone's screen and tap them to capture the animals and put them back in their rightful place. Going well beyond the requirements of a nice, colorful pop-up book, this augmented reality children's book will ensure your child is more comfortable with technology by the time they're tying their shoes than you will ever be.

Adorably colorful and additively entertaining, the augmented reality Parrot Carrot book will keep your tots busy and exploring for ages. Stats for Interactive Picture Books Trending: Older & Chilly
Traction: 694 clicks in 154 w
Interest: > 3 minutes
Concept: Parrot Carrot
Related: 77 examples / 59 photos
Segment: Neutral, 4-12
Comparison Set: 28 similar articles, including: augmented eye cameras, augmented reality fairytales, and monster busting phone apps.