Zappar Plays Music When Pointed at a Guitar T-Shirt

By: Christopher DeLuca - Published: Aug 26, 2011 • References: vimeo & psfk
The Zappar app is a clever concept that uses augmented reality in a really creative and unique way. When the camera of a smartphone or tablet is pointed at the specifically designed guitar T-shirt a skeleton figure begins to play the guitar on screen.

What I particularly like about the Zappar app is that in integrates augmented reality into a person's clothes. This is a phenomenal idea that might very well have implications on how companies carry out their future marketing strategies.

Implications - Youth consumers are captivated by technological projects that can connect to the world in a new way. The Zappar app allows users to enable music playing when pointed at the T-shirt. Companies should consider how they can enable their customers to have new and exciting experiences. Stats for Augmented T-Shirt Apps Trending: Older & Mild
Research: 1,970 clicks in 248 w
Interest: 1.9 minutes
Concept: Zappar App
Related: 65 examples / 50 photos
Segment: Males, 18-55
Comparison Set: 24 similar articles, including: futuristic camera art apps, sensational stop-motion apps, and communal photo apps.