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Toronto's 'ImPerfect Fresh Eats' Makes Dishes with "Ugly Produce"

 - Mar 14, 2019
References: facebook & instagram
A number of grocery stores and CPG brands have begun shining a spotlight on so-called "ugly produce" and Toronto's ImPerfect Fresh Eats is a restaurant that crafts its meals with imperfect produce.

Although blemished or misshapen fruits and vegetables are often deemed not fit for commercial sale, there's plenty of high-quality produce that goes to waste as a result—ImPerfect Fresh Eats is playing a part in changing this by crafting wraps, salads and bowls, with build-your-own options, protein and sauces and offering unlimited toppings.

On top of giving new life to perfectly good food that would otherwise go to waste, ImPerfect Fresh Eats shares an eco-friendly and affordable way for people to nourish themselves, as it passes on the savings from its discounted imperfect produce to consumers.