Brands are selling discounted fruits and vegetables with minor imperfections
Trend - Grocery brands are offering subscriptions that deliver fruits and vegetables with minor imperfections, often discarded by traditional markets. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.
Insight - Amidst the cost of living crisis, consumers seek ways to reduce their spending while maintaining the same quality of life. Purchasing visually unconventional items invites cost-conscious consumers to make impactful and sustainable choices that save them time and money at the grocery store. Businesses recognizing the demand for convenient, waste-reducing solutions appeal to consumers who value accessible and ethical consumption methods.
Insight - Amidst the cost of living crisis, consumers seek ways to reduce their spending while maintaining the same quality of life. Purchasing visually unconventional items invites cost-conscious consumers to make impactful and sustainable choices that save them time and money at the grocery store. Businesses recognizing the demand for convenient, waste-reducing solutions appeal to consumers who value accessible and ethical consumption methods.
Workshop Question - How can your brand tap into the growing demand for sustainable, waste-reducing solutions?
