Exclusive Nose-to-Tail Lunches

Frida's Field Hosted an 80-Person Lunch to Celebrate Its Cattle

Last week, Frida’s Field, a 120-acre farm and restaurant located in Byron Bay, Australia, hosted a special five-course nose-to-tail long lunch for guests. The exclusive lunch intended to pay tribute to the farm's sustainably and ethically-reared Angus-Wagyu cattle.

The event featured a specialty menu curated by award-winning Chef Alastair Waddell. The menu was crafted to highlight all parts of Frida's Field cattle, honoring the animal's life while showcasing the food waste-reducing potential of nose-to-tail eating. Dishes included cured and smoked brisket and flank with sauerkraut, slow-cooked shin with veggies, and chocolate delice with bone marrow caramel.

"We’re hosting this lunch so people can come together and taste the difference; to encourage people to be more conscious of where their meat comes from and how it is grown; and get people excited about minimizing food waste and using the whole beast by experiencing how delicious less ‘premium’ cuts really are," said Frida’s Field founder Jeanie Wylie.

Image Credit: Frida's Field

Sustainable Agriculture
Opportunities for innovating sustainably and ethically reared cattle farming practices.
Nose-to-tail Eating
Opportunities for reducing food waste and exploring the culinary potential of alternative cuts of meat.
Farm-to-table Dining
Opportunities for creating exclusive dining experiences that showcase the provenance and sustainability of local ingredients.

Industries Being Reshaped

Hospitality
Opportunities for restaurants and hospitality businesses to showcase their commitment to sustainable and ethical food practices.
Food Production
Opportunities for food producers to innovate and market sustainably and ethically raised meat products.
Food Waste Reduction
Opportunities for businesses to create innovative waste reduction solutions such as nose-to-tail eating and utilizing alternative ingredients in their menus.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 8%
Freshness 13%