THE PIG–near Bath is a countryside restaurant with rooms in Hunstrete, between Bath and Bristol, that embodies the principles of slow travel and sustainable living. Centered around its thriving 'Kitchen Garden,' the property embraces a "25-mile menu" philosophy, sourcing nearly all ingredients from its own gardens or trusted local farmers and producers within a short radius. This approach reduces food miles, supports the regional economy, and highlights the natural rhythm of seasonal eating.
The restaurant’s commitment to sustainability extends beyond the plate. Its on-site deer park, collaboration with over 8,500 Somerset producers, and emphasis on low-impact dining all contribute to a deeply local, environmentally conscious experience. Guests are encouraged to slow down and connect with place — enjoying relaxed meals, cozy lounges, and characterful stays in 'The Orchard Stable' and 'The Nuttery Stable,' where nature and hospitality meet in a setting designed for meaningful, responsible travel.
Image Credit: Visit Bath / THE PIG–near Bath
What's Driving This Trend
- Hyper-local Sourcing
- Emphasizing a hyper-local sourcing strategy, restaurants can significantly decrease their carbon footprint by utilizing nearby farms and gardens for their ingredients.
- Seasonal Menus
- Embracing the natural rhythm of the seasons, seasonal menu designs offer dynamic dining experiences that reflect immediate freshness and culinary innovation.
- Sustainable Slow Travel
- The integration of slow travel principles into hospitality can create unique guest experiences that prioritize relaxation and a deep connection with local culture and environment.
Who This Affects Most
- Farm-to-table Dining
- As farm-to-table dining grows, there is a burgeoning opportunity for establishments to harness local ecosystems for truly fresh and sustainable culinary offerings.
- Eco-conscious Hospitality
- Eco-conscious practices in the hospitality industry can elevate guest satisfaction by merging environmental responsibility with luxury and comfort.
- Agri-tourism
- Agri-tourism, which combines agriculture and tourism, offers travelers immersive experiences while supporting local economies and traditional farming practices.
